Five things our campaigns have taught us about talking to Congolese audiences. No borrowed statistics: only what we see, every day, in the work we do for our clients.
French is not always enough. A message in Lingala, Swahili, Kikongo or Tshiluba is read, understood and shared. For Canal+, the Stop Piracy campaign also spoke Lingala, the language of the street.
See the Canal+ project
Mobile money, USSD codes, sending money without queuing: digital finance is explained one gesture at a time. The challenge is not the technology, it is trust and simplicity.
See the Equity BCDC project
Beyond Kinshasa, internet is still a promise in many towns. Satellite connection reaches Manono, Moba and every corner of the DRC: the message talks about farming, learning, and small businesses.
See the Konnect project
Buying Congolese, celebrating Independence Day, showing local faces: brands that speak like the people of the country, “ya bana mboka”, create a real bond.
See the La Poste Smart project
“Did you know?”, FAQs, quizzes, safety tips: educational formats build trust and bring people back. A useful page is followed; a page that only sells is ignored.
See the CFAO · Toyota project
