Project social media

CFAO · Toyota

Client
CFAO · Toyota
Type
Social media
Deliverables
Social media campaign, before and after
Visuals
16
Land Cruiser 76 in the desertToyota Land Cruiser PradoLand Cruiser 79 in the mud
01

The context

CFAO Mobility distributes Toyota in the DRC. On social media, the brand had to speak to two audiences at once: companies and individuals buying rugged vehicles, and drivers who need support after the purchase.

02

Our mission

Stage the Toyota range in settings that speak to Congolese terrain (desert, sand, mud) and set up a regular series of tips and quizzes on maintenance and safety, so the page stays useful after the sale.

03

What we delivered

  • Product visualsHilux, Land Cruiser 76 and 79, Prado, Corolla Cross
  • Maintenance quizzesTyres, battery, warning lights
  • Driving tipsOvertaking, night driving, child safety, genuine parts
  • Moments of the yearWeekends, Independence Day
the gallery

Every visual 16

01Toyota Hilux key visual
02Land Cruiser 76 in the desert
03Toyota Land Cruiser Prado
04Land Cruiser 79 in the mud
05Land Cruiser 79 in the sand
06Toyota Corolla Cross
07Weekend message
08Land Cruiser 79 studio shot
09Maintenance quiz: tyres
10Tip: genuine parts
1166th Independence Day message
12Driving tip: overtaking
13Quiz: lights and warning lamps
14Maintenance quiz: the battery
15Tip: driving at night
16Tip: child safety lock
Results what it changed

The results

0visuals delivered
0lines of work

A complete editorial line for the brand's social media: product visuals that showcase the range's toughness, and useful formats that bring drivers back.

Performance figures will be added once the client has approved them.

Next project Equity BCDC →

Let's talk about your project.

OffOn