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Project campaign

Equity BCDC

Client: Equity BCDC
Type: Campaign
Deliverables: Digital campaigns and content
Visuals: 41

See all 41 visuals

Libanga account

Equity mobile banking

Year-end loan

01

The context

Equity BCDC wanted to bring its digital banking services and cards to as many people as possible, while reassuring them about security and staying part of its customers' daily lives.

02

Our mission

Explain each product simply (mobile banking, USSD *420#, Visa and Mastercard cards, loans, agents), share the right security habits and mark the big moments of the year with warm messages.

03

What we delivered

Digital bankingMobile banking, USSD *420#, Airtel Money, fee-free transactions
CardsVisa Léopard, Visa Infinite, Visa and Ethiopian Airlines, Mastercard
Loans and accountsKelasi loan, salary advance, Libanga account, current account
Security and key momentsFingerprint, PIN codes, back to school, Christmas, Valentine’s Day, Pink October

the gallery

Every visual 41

Visa card with Ethiopian Airlines — 01Visa card with Ethiopian Airlines

Libanga account — 02Libanga account

Equity mobile banking — 03Equity mobile banking

Year-end loan — 04Year-end loan

Send money from your phone — 05Send money from your phone

Fingerprint security — 06Fingerprint security

Valentine's Day with Mastercard — 07Valentine's Day with Mastercard

Christmas message — 08Christmas message

Weekend message — 09Weekend message

Monday motivation — 10Monday motivation

Equity agent network — 11Equity agent network

Equity digital solutions — 12Equity digital solutions

Security: protect your codes — 13Security: protect your codes

USSD service *420# — 14USSD service *420#

Airtel Money partnership — 15Airtel Money partnership

Fee-free transactions — 16Fee-free transactions

Your fingerprint, your key — 17Your fingerprint, your key

March Mastercard campaign — 18March Mastercard campaign

Valentine's Day for couples — 19Valentine's Day for couples

Seasonal floral visual — 20Seasonal floral visual

Three things to know — 21Three things to know

In one minute — 22In one minute

Have a good start to the week — 23Have a good start to the week

Banking in your hands — 24Banking in your hands

Banking around the clock — 25Banking around the clock

Visa Leopard card — 26Visa Leopard card

Phone security — 27Phone security

Current account — 28Current account

Passport payment — 29Passport payment

Back to school — 30Back to school

Kelasi school loan — 31Kelasi school loan

Salary advance — 32Salary advance

The bank in your pocket — 33The bank in your pocket

Motivation: the sculptor — 34Motivation: the sculptor

Equity agents in Kinshasa — 35Equity agents in Kinshasa

Motivation: consistency — 36Motivation: consistency

One card for everything — 37One card for everything

Visa Infinite card — 38Visa Infinite card

Customer Service Week — 39Customer Service Week

Pink October — 40Pink October

Express passport — 41Express passport

Results what it changed

The results

0visuals delivered

0lines of work

A regular, consistent presence on the bank's social media, with the product range explained one visual at a time and clear security advice.

Performance figures will be added once the client has approved them.

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