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Project campaign

Canal+

Client
Canal+
Type
Campaign
Deliverables
Campaign visuals and content
Visuals
16
Canal+ See all 16 visuals
Stop Piracy: no parental controlStop Piracy: drop pirate IPTVStop Piracy: pirate IPTV and artists
01

The context

Channel piracy through illegal IPTV deprives artists and the whole entertainment industry of their income. Canal+ wanted to raise awareness among the Congolese public with the Stop Piracy campaign.

02

Our mission

Speak directly to the public, in French and Lingala, with short, punchy messages: show that piracy is not a good deal, that it puts data and children at risk, and that it kills talent.

03

What we delivered

  • Stop Piracy campaignA series of awareness visuals
  • Messages in LingalaTo reach people in their own language
  • Concrete argumentsParental control, hackers, wasted time
  • Standing up for artistsPirate IPTV and the entertainment industry
the gallery

Every visual 16

01Stop Piracy: the pirated film
02Stop Piracy: no parental control
03Stop Piracy: drop pirate IPTV
04Stop Piracy: pirate IPTV and artists
05Stop Piracy: piracy wastes time
06Stop Piracy: one click is enough
07Stop Piracy: pirate IPTV kills talent
08Stop Piracy: it's not a good deal
09Stop Piracy: it's just theft
10Stop Piracy: pay for your subscription
11Stop Piracy, in Lingala
12Stop Piracy: repent
13Stop Piracy: an open door to hackers
14Stop Piracy: say no to piracy
15Stop Piracy: pirate IPTV on a tablet
16Stop Piracy: protect the entertainment industry
Results what it changed

The results

0visuals delivered
0lines of work

A complete awareness campaign, told from several angles and in two languages to reach the widest audience.

Performance figures will be added once the client has approved them.

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